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Ashok Vithlani is a part of the Sales and Marketing industry for more than four decades. From being a selling agent for a variety of products to climbing all the way to the top as Director for the Polad Group of Companies, his journey is embedded with hard work, determination, and self-belief. He was also the CEO of Rasna, India’s largest-selling soft drink concentrate, carrying it from local market to national and international markets, and converting it into an esteemed brand. Since then, he is successfully contributing to launching marketing communication plans for numerous products and brands. Today, he is a proficient business speaker, and an expert who is a part of the BOD panel of several companies. He was also a Board member of Mudra Communications, one of India’s leading advertising agencies, for 20 years. Right from providing consultation to various national and international organisations, he assists businesses and students acquire knowledge of marketing communications and branding.

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In his journey of 25 years, Amit Somaiya has consistently showcased his ability and potential to understand, and bring value to an extensive variety of business interests across diverse fields. His interest, experience, and expertise in an array of business specialisms have enabled him to make a significant impact throughout his career path. For more than two decades, he has planned and designed marketing strategies. His skills have helped in driving foreign direct investments into multiple modern-day organisations and start-ups. He also has ample experience in direct marketing, telemarketing, customer care, and customer relationship management centres, and is proficiently skilled in core HR functions, especially the recruitment process. He has also trained 500+ employees in middle and senior-level management for many established companies.