Ashok Vithlani is a part of the Sales and Marketing industry for more than four decades. From being a selling agent for a variety of products to climbing all the way to the top as Director for the Polad Group of Companies, his journey is embedded with hard work, determination, and self-belief. He was also the CEO of Rasna, India’s largest-selling soft drink concentrate, carrying it from local market to national and international markets, and converting it into an esteemed brand. Since then, he is successfully contributing to launching marketing communication plans for numerous products and brands. Today, he is a proficient business speaker, and an expert who is a part of the BOD panel of several companies. He was also a Board member of Mudra Communications, one of India’s leading advertising agencies, for 20 years. Right from providing consultation to various national and international organisations, he assists businesses and students acquire knowledge of marketing communications and branding.